Upskilling: The Real Stash

My go-to list for evenings at home:

  • B2B blogging – best practices
  • Content writing for businesses – basics
  • Identify and follow content marketing influencers and groups on:
    • Facebook
    • Twitter
    • LinkedIn

(Imbibe all the information | For this, create documents and revisit them repeatedly)

  • Content writing best practices
    • Know your audience
  • Content writing process
    • Mine: Knowing my audience helps me establish my boundaries | Working title gives me direction |My secret sauce is: to get into the reader’s shoes | to start with something that breaks the clutter – with stats or humour or often a nugget of truth that resonates with the reader | From here, its a proces of logically stringing together what needs to be conveyed | The gaps get filled and the creative elements thrown in later.|

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Create a free website or blog at

Up ↑

%d bloggers like this: