Upskilling: The Real Stash

My go-to list for evenings at home:

  • B2B blogging – best practices
  • Content writing for businesses – basics
  • Identify and follow content marketing influencers and groups on:
    • Facebook
    • Twitter
    • LinkedIn

(Imbibe all the information | For this, create documents and revisit them repeatedly)

  • Content writing best practices
    • Know your audience
  • Content writing process
    • Mine: Knowing my audience helps me establish my boundaries | Working title gives me direction |My secret sauce is: to get into the reader’s shoes | to start with something that breaks the clutter – with stats or humour or often a nugget of truth that resonates with the reader | From here, its a proces of logically stringing together what needs to be conveyed | The gaps get filled and the creative elements thrown in later.|
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